When your website copywriting content is written to be search engine friendly, you open up the door to a world of possibilities when it comes to the potential success of your website and your business. A site that has been written to be search engine friendly has a greater possibility of being discovered by the search engines. Copywriting that has been written with SEO in mind has the opportunity to rank high in the search engines.
Most online users, utilize the search engines to find what they need. Therefore, a majority of website visitors are lead to the site through the use of search engines. This is why it is so important to have content and copy that attracts all the major search engines.
Some people are more skilled at creating website copy that includes the best keywords and key phrases. If a business owner or web developer is not highly skilled when it comes to writing SEO copy, it can be well worth the money to hire an SEO writing specialist.
SEO copywriting services are services designed with creating successful copy for websites and other online resources. The copy is written to include the keywords that people who would be most interested in visiting this website are likely to use.
Pinpointing these keywords and using them in a rational ratio is essential to the success of optimizing the website for search engines.A website must have copy that is well written and will hold the interest of visitors. However, the first function of this copy is to be noticed by the search engines and to target the proper market.
Selecting keywords that will be used by potential clients is of the utmost important. If the copy is not written to include these keywords, the proper audience will not arrive at the site. When this occurs, there is often a high click through rate with very few sales.The success of a business website depends upon many factors. Keeping new content and interesting resources is always important.
Having an easy order process and professional design is also necessary. None of these factors matter, however, if the websites are not discovered by the search engines.
There is a definite need for website copy that is optimized. From this need has come the opportunity for skilled SEO writers to provide SEO copy and the opportunity for success to online business owners throughout the world.
Thursday, May 29, 2008
Wednesday, May 28, 2008
Copywriting Defined
Copywriting is one of the most essential elements of effective online marketing. The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion, or idea, with the ultimate intention of having the reader take some form of action.
So, whether you’re looking to sell something or to build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so that they’ll respond the way you want.
So, whether you’re looking to sell something or to build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so that they’ll respond the way you want.
Tuesday, May 27, 2008
The Importance of The First Line In Copywriting
It has often been said that in copywriting, the purpose of the first sentence of a sales letter is simply to get the reader to read the second sentence.
Not surprisingly, the purpose of the second sentence in copywriting is to get the reader to read the second paragraph. If we can get the reader to read the second paragraph then we have a good chance that they’ll go down the entire slippery slope of readership and read the entire letter.
If the focus of the first sentence is to raise a potential problem that the reader may be facing, the goal of the second sentence is to expand on that problem. There are a couple of ways we can do this.
The first is to focus on the reasons why the problem occurs. In some instances the problem that you’re communicating is well understood. It’s been around for a long time and everyone acknowledges it’s an issue. Thus simply stating that you too understand the problem, won’t earn you much credibility in the eye of the reader.What will enhance your credibility is briefly communicating why the problem exists.
Now I realize that every company is unique, and it’s impossible to communicate the exact reasons for why a problem exists with anything close to 100% accuracy.
However, if you’re marketing to a specific niche, which you should be, then there are going to be some common reasons that are shared across companies within a particular group. By communicating the reasons for why the problem exists, you will demonstrate that your understanding of the issues is deep rather than superficial. An approach I use is the following:
Although the problem is well understood, the underlying issues are often not so readily apparent. For example in many cases we find that the key contributors to this problem include: (A, B, C)
When you create the three bullet points make sure you keep them short and concise. Remember that at this point in the relationship building process what we are tying to do is to raise enough interest so that the reader will do what we want them to do once they have finished reading the letter.
Not surprisingly, the purpose of the second sentence in copywriting is to get the reader to read the second paragraph. If we can get the reader to read the second paragraph then we have a good chance that they’ll go down the entire slippery slope of readership and read the entire letter.
If the focus of the first sentence is to raise a potential problem that the reader may be facing, the goal of the second sentence is to expand on that problem. There are a couple of ways we can do this.
The first is to focus on the reasons why the problem occurs. In some instances the problem that you’re communicating is well understood. It’s been around for a long time and everyone acknowledges it’s an issue. Thus simply stating that you too understand the problem, won’t earn you much credibility in the eye of the reader.What will enhance your credibility is briefly communicating why the problem exists.
Now I realize that every company is unique, and it’s impossible to communicate the exact reasons for why a problem exists with anything close to 100% accuracy.
However, if you’re marketing to a specific niche, which you should be, then there are going to be some common reasons that are shared across companies within a particular group. By communicating the reasons for why the problem exists, you will demonstrate that your understanding of the issues is deep rather than superficial. An approach I use is the following:
Although the problem is well understood, the underlying issues are often not so readily apparent. For example in many cases we find that the key contributors to this problem include: (A, B, C)
When you create the three bullet points make sure you keep them short and concise. Remember that at this point in the relationship building process what we are tying to do is to raise enough interest so that the reader will do what we want them to do once they have finished reading the letter.
Sunday, May 25, 2008
The Biggest Copywriting Mistake Marketers Make-Maybe Even You
What’s the biggest mistake that people make in their online business? The answer: People pay very little or no attention to their copywriting. What is copywriting?
The copy consists of the words that are on internet marketer’s websites, ads, etc. They need to know that there are specific copywriting techniques that have proven to be effective. For example, direct response marketing has been around for decades and involves a specific type of copywriting.
These copywriting tactics can and should be applied to Internet copy. If they don’t know about marketing and killer copy then they will fail on the Internet. They have to know how to recognize killer copy. So it is in their best interest to know all there is to know about copywriting.
There are three things that you need to have in both offline and online businesses:
1. You have to have a product or service.
2. You need people to sell their product and service to. This is your traffic.
3. You need a way to persuade people to buy your product or service.
You can persuade people through their website, emails, etc.
Tip: People never buy anything unless they feel like they are going to get more out of their product than what they pay them for it.
For example, if you sell a $100 product, people will buy it because they think that they will get more than a $100 worth of value out of their product.
Tip: Network, network, network! Go to conferences and seminars to not only learn new information, but to network. Networking is a great way to build your Internet business quickly.
Tip: The biggest value on the Internet is to discover products that help you market better.
For example, the product Audio Generator is a great product because it lets you create audios that will increase your business.
Tip: When you convey the experience of your product and service closer to the customer, you will convince them more that your product is worth its weight in gold.
The copy consists of the words that are on internet marketer’s websites, ads, etc. They need to know that there are specific copywriting techniques that have proven to be effective. For example, direct response marketing has been around for decades and involves a specific type of copywriting.
These copywriting tactics can and should be applied to Internet copy. If they don’t know about marketing and killer copy then they will fail on the Internet. They have to know how to recognize killer copy. So it is in their best interest to know all there is to know about copywriting.
There are three things that you need to have in both offline and online businesses:
1. You have to have a product or service.
2. You need people to sell their product and service to. This is your traffic.
3. You need a way to persuade people to buy your product or service.
You can persuade people through their website, emails, etc.
Tip: People never buy anything unless they feel like they are going to get more out of their product than what they pay them for it.
For example, if you sell a $100 product, people will buy it because they think that they will get more than a $100 worth of value out of their product.
Tip: Network, network, network! Go to conferences and seminars to not only learn new information, but to network. Networking is a great way to build your Internet business quickly.
Tip: The biggest value on the Internet is to discover products that help you market better.
For example, the product Audio Generator is a great product because it lets you create audios that will increase your business.
Tip: When you convey the experience of your product and service closer to the customer, you will convince them more that your product is worth its weight in gold.
Friday, May 23, 2008
Copywriting Must Be Persuasive Or Nobody Will Listen
Sooner or later, as a small business professional, you’ll need copywriting that persuades. According to our poll, readers find that persuasive copywriting the most challenging. But here are a few ways to pump up your copy:
Repetition
Reasons Why
Consistency
Social Proof
Comparisons
Agitate and Solve
Prognosticate
Go Tribal
Address Objections
Storytelling
I don't believe this list is in any particular order, but nobody is going to read your copy unless you get their attention.
And like newspapers, you've got to use bad news up front in your headlines.It's hard wired in our brains to pay attention to pain. Yet many clients we work with struggle with finding the real pain of their market.
Some write their blogs, newsletters, and copy with the same up-beat optimism that makes them successful and fun to be around.When it comes to copywriting that persuades, however, take off those rosy glasses.
Go for the pain. Agitate it and make it worse. Get readers to remember how bad it feels. Then you can talk about solutions to their problems.The reason you do this, besides getting their attention, is to establish your credibility as someone who knows what they're experiencing.
You're creating rapport through empathy.
Repetition
Reasons Why
Consistency
Social Proof
Comparisons
Agitate and Solve
Prognosticate
Go Tribal
Address Objections
Storytelling
I don't believe this list is in any particular order, but nobody is going to read your copy unless you get their attention.
And like newspapers, you've got to use bad news up front in your headlines.It's hard wired in our brains to pay attention to pain. Yet many clients we work with struggle with finding the real pain of their market.
Some write their blogs, newsletters, and copy with the same up-beat optimism that makes them successful and fun to be around.When it comes to copywriting that persuades, however, take off those rosy glasses.
Go for the pain. Agitate it and make it worse. Get readers to remember how bad it feels. Then you can talk about solutions to their problems.The reason you do this, besides getting their attention, is to establish your credibility as someone who knows what they're experiencing.
You're creating rapport through empathy.
Wednesday, May 21, 2008
Reverse Psychology Works In Copywriting
Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong!
For many, writing your sales copy is difficult. Having the ability to produce good copywriting is an attribute that not many people have.
In copywriting, you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly.In this post, I am going to go over how reverse psychology works, how to apply it to copywriting and when is the best and effective time to use it is.
How Reverse Psychology Works
Reverse psychology is nothing more than a mind game you play and the object of the game is to confuse and distort the minds of others. I know it may sound complicated, but really it’s not.
In fact, you’ve probably used it and don’t even realize it. Let me give you an example of how it works, so that you can fully comprehend it.
If you have children, you can probably relate to this. When you tell children not to do something, what’s the first thing they do? They get into whatever it is that you just told them not to, why? Because you have accelerated their curiosity and desire to see what you have.
But if you were to apply reverse psychology, you would tell the child that they could have it. It wouldn’t be fun anymore, because you’ve taken away their desire to have it and as a result, they wouldn’t want it.
Moreover, you have accelerated the need to know why. Why are you giving it to them?This does not only apply to children, this also applies to adults and they will react in the same way.If you were to apply the same scenario to an adult, they would react in the same manner as the child did.
Applying It To Copywriting
The best and most effective time to apply reverse psychology to your sales copy, it is in your opening statement, when establishing your credibility, and in your guarantee. These are just a few important elements of your sales copy that are the most effective areas to use reverse psychology on your visitors.
Not many people use an opening statement in their sales copy. The opening statement is a only a couple of sentences that are before your attention grabbing headline. The opening statement is used to set the stage for your attention grabbing headline.
One of the first opening statements I used in my sales copy was: Before you think about listening to another so-called expert, you need to read this first… It seemed like everyone was using this opening statement, so I used reverse psychology and came up with: The so-called experts are getting nervous…. This made my conservation rate triple, because people wanted to know why the experts were getting nervous.
When you are establishing your credibility, every sales letter always talks about how successful they are and not how they got there. People are reactive towards realistic situations, in my sales copy I talked about how in debt I used to be and how I had no money to market with. This insured my visitor that I knew how they felt. I’ve been there and you can promote your web site without paying a cent for advertising, because I did it.
Other people would rather brag how much money they are making, people don’t react well to braggers. Just because someone makes a lot of money, doesn’t mean they know what your talking about, or doing for that matter. People love stories, it pulls them right in, especially if it’s a story they can relate to.
Another area where reverse psychology works great, is in your guarantee. Having a strong guarantee is the most important element of your sales copy, without it no one will buy from you, period.When you are presenting your guarantee, make it risk free and reverse the risk.
Comfort your visitor by reversing the risk, insure them that you have more to lose out of the deal than they do.
How?
Well, you are the product creator, your name and reputaion are on the line. If you create a poor product, then it will reflect on your credibility, not to mention that you stand to lose a ton of money in te process.
For many, writing your sales copy is difficult. Having the ability to produce good copywriting is an attribute that not many people have.
In copywriting, you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly.In this post, I am going to go over how reverse psychology works, how to apply it to copywriting and when is the best and effective time to use it is.
How Reverse Psychology Works
Reverse psychology is nothing more than a mind game you play and the object of the game is to confuse and distort the minds of others. I know it may sound complicated, but really it’s not.
In fact, you’ve probably used it and don’t even realize it. Let me give you an example of how it works, so that you can fully comprehend it.
If you have children, you can probably relate to this. When you tell children not to do something, what’s the first thing they do? They get into whatever it is that you just told them not to, why? Because you have accelerated their curiosity and desire to see what you have.
But if you were to apply reverse psychology, you would tell the child that they could have it. It wouldn’t be fun anymore, because you’ve taken away their desire to have it and as a result, they wouldn’t want it.
Moreover, you have accelerated the need to know why. Why are you giving it to them?This does not only apply to children, this also applies to adults and they will react in the same way.If you were to apply the same scenario to an adult, they would react in the same manner as the child did.
Applying It To Copywriting
The best and most effective time to apply reverse psychology to your sales copy, it is in your opening statement, when establishing your credibility, and in your guarantee. These are just a few important elements of your sales copy that are the most effective areas to use reverse psychology on your visitors.
Not many people use an opening statement in their sales copy. The opening statement is a only a couple of sentences that are before your attention grabbing headline. The opening statement is used to set the stage for your attention grabbing headline.
One of the first opening statements I used in my sales copy was: Before you think about listening to another so-called expert, you need to read this first… It seemed like everyone was using this opening statement, so I used reverse psychology and came up with: The so-called experts are getting nervous…. This made my conservation rate triple, because people wanted to know why the experts were getting nervous.
When you are establishing your credibility, every sales letter always talks about how successful they are and not how they got there. People are reactive towards realistic situations, in my sales copy I talked about how in debt I used to be and how I had no money to market with. This insured my visitor that I knew how they felt. I’ve been there and you can promote your web site without paying a cent for advertising, because I did it.
Other people would rather brag how much money they are making, people don’t react well to braggers. Just because someone makes a lot of money, doesn’t mean they know what your talking about, or doing for that matter. People love stories, it pulls them right in, especially if it’s a story they can relate to.
Another area where reverse psychology works great, is in your guarantee. Having a strong guarantee is the most important element of your sales copy, without it no one will buy from you, period.When you are presenting your guarantee, make it risk free and reverse the risk.
Comfort your visitor by reversing the risk, insure them that you have more to lose out of the deal than they do.
How?
Well, you are the product creator, your name and reputaion are on the line. If you create a poor product, then it will reflect on your credibility, not to mention that you stand to lose a ton of money in te process.
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