You might be a link building whiz kid or an SMO expert, but both search engines and visitors to your site want content. These SEO copywriting tips and tricks won't turn you into Shakespeare, but if you listen up they might just make writing a little easier.
Free Information
Think of your copywriting content as your opportunity to provide "free information". For example, pretend you have a site selling high heels. Be sure to have extensive product descriptions of each shoe, but also create articles. Write articles on proper foot care, what styles are in right now, and what kinds of shoes you'd wear to see mom or go to the club in.
Web-Friendly Copywriting
Notice how I broke this post up into small paragraphs with subheads in bold. Do the same in your SEO copywriting. It can be difficult to read online, but creating bulleted lists and including lots of white space will make your visitors love your site. Remember that content isn't just for search engines. Having a high ranking site doesn't take the place of happy customers.
Go With The Flow
Make sure your content flows. Read it outloud and see if it makes sense. Avoid run-on sentences and long paragraphs. Use spell-check and grab a dictionary. There's no reason to use a "dollar" word where a "penny" word is just fine.
Wednesday, June 4, 2008
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