SEO Copywriting: How to overcome its challenges

SEO, Web and Conversion copywriting is quite a challenging task.

The main goal of SEO copywriting is to provide structured content-rich writing that both visitors and search engines can easily find on the web.

Not only do you have to write extremely compelling and informative content that makes visitors want to read every word and ultimately buy a service or product (which is hard enough alone), but you have to structure your writing in such a way that top search engines such as Google and Yahoo can determine that your writing is genuine and optimized for targeted specific search items.

SEO experts know exactly what search engines are looking for to bump your site up higher within the hundreds of thousands or even millions of other sites just like yours.

How SEO Copywriting Works

Search engines have sophisticated algorithms that determine how well your site will rank. You could have the most compelling and well-written text in the world, but if a search engine cannot find major contributing factors in its algorithm, then your site will not rank high.

Examples of these contributing factors include: relevant text, strategically placed related keywords throughout the body of text, keyword density, keywords in the title tag and description tag, headers, bulleted lists, the number of links on your page, the number and quality of web pages out on the web that are linking to your site, and clean code.

If a search engine cannot find these contributing factors, then it will rank your site lower in search engine result pages. Consider that if visitors cannot find your website on the first page of search results, maybe second if you’re lucky, then it’s as if your site doesn’t exist at all.

Most people are too busy to search through pages and pages of search results to find your site.