What’s the biggest mistake that people make in their online business? The answer: People pay very little or no attention to their copywriting. What is copywriting?
The copy consists of the words that are on internet marketer’s websites, ads, etc. They need to know that there are specific copywriting techniques that have proven to be effective. For example, direct response marketing has been around for decades and involves a specific type of copywriting.
These copywriting tactics can and should be applied to Internet copy. If they don’t know about marketing and killer copy then they will fail on the Internet. They have to know how to recognize killer copy. So it is in their best interest to know all there is to know about copywriting.
There are three things that you need to have in both offline and online businesses:
1. You have to have a product or service.
2. You need people to sell their product and service to. This is your traffic.
3. You need a way to persuade people to buy your product or service.
You can persuade people through their website, emails, etc.
Tip: People never buy anything unless they feel like they are going to get more out of their product than what they pay them for it.
For example, if you sell a $100 product, people will buy it because they think that they will get more than a $100 worth of value out of their product.
Tip: Network, network, network! Go to conferences and seminars to not only learn new information, but to network. Networking is a great way to build your Internet business quickly.
Tip: The biggest value on the Internet is to discover products that help you market better.
For example, the product Audio Generator is a great product because it lets you create audios that will increase your business.
Tip: When you convey the experience of your product and service closer to the customer, you will convince them more that your product is worth its weight in gold.
Sunday, May 25, 2008
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