Copywriting Must Be Persuasive Or Nobody Will Listen

Sooner or later, as a small business professional, you’ll need copywriting that persuades. According to our poll, readers find that persuasive copywriting the most challenging. But here are a few ways to pump up your copy:

Repetition

Reasons Why

Consistency

Social Proof

Comparisons

Agitate and Solve

Prognosticate

Go Tribal

Address Objections

Storytelling

I don't believe this list is in any particular order, but nobody is going to read your copy unless you get their attention.

And like newspapers, you've got to use bad news up front in your headlines.It's hard wired in our brains to pay attention to pain. Yet many clients we work with struggle with finding the real pain of their market.

Some write their blogs, newsletters, and copy with the same up-beat optimism that makes them successful and fun to be around.When it comes to copywriting that persuades, however, take off those rosy glasses.

Go for the pain. Agitate it and make it worse. Get readers to remember how bad it feels. Then you can talk about solutions to their problems.The reason you do this, besides getting their attention, is to establish your credibility as someone who knows what they're experiencing.
You're creating rapport through empathy.